About Intrigue

At Intrigue, our purpose is to empower leaders to strengthen communities. We believe that success is built on leadership and we’re committed to building leaders at every level of the organization. The world is full of people waiting for someone else to make a change, leaders step up to create the change they want to see in the world.

We are on a mission to 10x the impact of Intrigue for entrepreneurs across North America. Our goal is to empower 500 clients per year with our Marketing Action Plans in the next 10 years. This is a bold target and we’re committed to bringing it to life.

Working at Intrigue is not for everyone. We expect a lot in terms of personal growth, mastering your craft, and leading others. Our organization has built a platform to do that, but it takes a lot of work from each member of our team.

This position is only open to residents of Ontario that are available to work during Intrigue’s core hours of operation (8:30 am to 4:30 pm EST). Intrigue is a collaborative, hybrid workplace and, as such, we are seeking team members who would like to be part of our hybrid environment.

About You

You are a highly skilled and motivated SEM & SEO Specialist with a passion for driving website traffic, increasing online visibility, and generating leads for businesses.

You are driven by data and love to produce measurable campaign results by tracking traffic, behaviours, and conversions to see the impact of your efforts for entrepreneurs and their businesses. You are constantly adapting new techniques and strategies to improve your client campaign results and stay on top of the latest digital trends.

If you’re a data-driven, strategic thinker, a lifelong learner, and committed to leading yourself, this role is for you.

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Job Benefits

Check out our Perks page to learn about the benefits of a career with Intrigue.

Compensation:

Compensation is a base salary of $65,000 – $72,000

Additional compensation-related perks are outlined on our website.

The Role

In your role as an SEM & SEO Specialist, we will look to you to create, manage, and optimize paid search campaigns across various search engines. You will be responsible for generating leads, developing and implementing effective strategies that drive traffic, optimizing search engine rankings, and conducting regular analyses to track and improve the success of digital marketing efforts.

Here’s what your responsibilities look like:

You will…

Drive Strategies & Targeted Traffic

• Create and manage paid search campaigns that target specific audiences based on their searches to drive targeted traffic to client websites to increase leads.
• Conduct thorough keyword research and analysis to optimize website content and ad copy to improve search engine rankings and target the right audiences.
• Develop strategies and implement tactics designed to improve the visibility of client content on search engines.

Maximize ROI & Manage Campaigns

• Optimize website search engine rankings and analyze performance metrics to optimize campaigns for maximum ROI.
• Monitor and adjust bidding strategies.
• Analyze performance metrics, such as click-through rates, conversion rates, and cost per click, to make data-driven decisions and improve campaign performance.
• Utilize analytics tools to track website traffic, user behaviour, and campaign performance.

Report, Collaborate, Learn

• Prepare reports on campaign performance.
• Work closely with our team of Account Managers, Copywriters, and PPC Specialists to ensure a cohesive and effective overall strategy for client campaigns.
• Keep up-to-date with the latest trends, algorithm updates, and best practices in SEM and SEO.

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What we’re looking for:

An SEM & SEO Specialist will come to us with an analytical and technical background, a strong understanding of both SEM and SEO best practices, and a proven track record of driving results for client websites by implementing solid strategies.

Your skills include:

• 3+ years of experience in SEM and SEO, in digital marketing, or in a related field.
• A strong understanding of search engine algorithms, consumer behaviour, and digital advertising trends to effectively drive traffic and conversions.
• Experience working in Google Ads and other search engine platforms.
• Experience working with analytics tools, such as Google Analytics, SEMRush, Google Search Console, etc.
• An ability to understand, analyze, and interpret data to turn it into actionable insights for campaigns.
• Ability to quickly familiarize yourself with various industries.
• Proven track record of success in developing and implementing effective SEM and SEO strategies.
• Strong analytical and problem-solving skills.
• A passion for helping entrepreneurs and business owners.
• Experience working with AI tools (e.g. ChatGPT, Jasper, Surfer SEO) or conversion marketing tools (e.g. WhatConverts) is considered an asset.
• Experience working with WordPress and other CMS platforms.
• Agency experience preferred.

You embody the following attributes:

• Strong communicator and active listener
• Resiliency and a passion for personal growth
• Organized and detail-oriented
• Excellent time management
• Positive attitude
• Hungry for success
• A learner’s mindset
• Relish challenges
• Honest, even when it’s tough
• Follow through on promises and commitments
• Enjoy working in a fun and fast-paced environment