We’re looking for a Digital Marketing Specialist. Are you looking to be part of a true Canadian success story?

CMI Financial Group (CMI) is looking for a , Digital Marketing Specialist to join our development team on a permanent, full-time basis. It’s an exciting opportunity to be a part of a true Canadian success story. Help us write our next chapter! Join our winning team at CMI, Canada’s premier private mortgage lender.

About CMI

Founded in 2005 as a family-owned mortgage brokerage, CMI Financial Group has grown to become a multi-faceted and award-winning leader in the Canadian non-bank financial services market. Comprising four distinct brands – CMI Canadian Mortgages Inc., CMI Mortgage Investments, CMI MIC Funds and CMI Mortgage Servicing – CMI Financial Group has become one of the fastest-growing companies in Canada and a leader in private mortgage lending and mortgage investment solutions. Named to Maclean’s prestigious Growth List in both 2019 and 2020, we have provided more than $700 million in mortgage financing. CMI is also one of Canada's largest private mortgage investment firms with over $300 million in assets under management.

At CMI, we’re driven by a collective desire to revolutionize our industry by providing borrowers, investors, and the mortgage brokerage community with improved access to private capital. Our mission is to continue to shape the private mortgage lending market by delivering innovative products and exceptional service through an unwavering commitment to our core values: Integrity. Excellence. Results. Our workplace culture thrives on the values of open and honest communication. The growth of our company collectively, and the development of our employees individually, are driven by a collective focus on the value of teamwork.

Opportunity Summary

Reporting to the President, as a Digital Marketing Specialist, you will focus on leading and planning the company’s SEO strategy and web marketing needs. This role requires a dedicated and driven individual, who doesn’t shy away from hard work. All the hard work pays off – you will benefit from a competitive compensation package, a dynamic and supportive team, and the ability to work from your home office.

Roles and Responsibilities

• Manage all pay-per-click (PPC) marketing activities.
• Optimize copy and landing pages and manage all paid search campaigns on Google, as well as other search and display marketing engines and manage the paid search budget to maximize ROI, drive traffic, and customers.
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for content, blogging, email, social media, to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate

You’ll be a perfect fit if you have:

• Minimum 5 years of relevant SEM and CRO experience required (strategic experience with web analytics and web server management strongly preferred).
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in conversion and online customer acquisition
• Up to date with the latest trends and best practices in search engine marketing
• Experience with bid management
• Experience with website analytics tools (e.g, Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Solid analytical skills, excellent communication skills, and you are data-driven.
• Experience with inbound marketing tactics
• Critical-thinker and problem-solver

Mandatory Requirements

People who enjoy variety and think beyond their job descriptions succeed here. As part of the team at CMI, your job is to take your career in new directions and be part of our users’ success stories. So, if you are looking for the chance to explore new opportunities, and deliver exceptional work to your users, we want to hear from you!

Please submit your application addressed to Hina Tariq, Human Resources Manager. Applications will be reviewed on an ongoing basis and the position will remain open until it is filled. We thank all applicants for their applications, however, only those selected for an interview will be contacted.

At CMI Financial Group, we are on a mission to continue to shape the private mortgage lending market by delivering innovative products and exceptional service through our unwavering commitment to our core values: Integrity. Excellence. Results. We are driven by a collective focus on the value of teamwork, as such, we ask for your help in continuing to diversify our viewpoints by encouraging applications from all individuals, including but not limited to women, persons with disabilities, racialized persons/visible minorities, and Indigenous peoples.

If you require accommodation at any point throughout the recruitment process, please contact a member of the HR team through email at hr [at] thecmigroup [dot] ca or by phoning the recruitment lead for this position directly at – 1-888-465-1432 ext. 768. Please only use this number for accommodation requests.

Kindly note that our office operates remotely, therefore all interviews are conducted either by phone or a video conferencing platform.

Job Types: Full-time, Permanent

Salary: From $100,000.00 per year

Benefits:

• Dental care
• Paid time off
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Adwords: 5 years (required)

Work Location: Remote

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