Social Media Coordinator (Real Estate) Job at The Michelle Fraser Team
What is the role?
We are searching for a self-motivated and experienced Real Estate Social Media coordinator to be accountable for activities related to communications, client experience and brand development. The objective of this role is to oversee and execute a consistent online presence and social media strategy that is aligned with the company's overall marketing objectives.
What will you do?
- Research, create, publish and promote real estate specific content on all of our social media sites including Coming Soon/New Listing/Open House/Sold description captions, Realtor spolights, team events etc.
- Manage day-to-day tasks such as editing, posting, answering questions from followers and replying to comments on our social media channels. Must be willing to monitor and respond on evenings, weekends and holidays as needed
- Moderating conversations and growing our organization’s online community presence via social media platforms including Facebook, Instagram, Twitter, Vimeo, LinkedIn and YouTube to generate brand awareness, loyalty, and leads
- Create, publish and promote content on social media, usually by scheduling it in advance with the help of a content calendarlogs, charity and social events
- Manage all paid and organic lead generation efforts across social media channels
- Identify and network with key influencers in our industry to spread our brand message, making valuable connections
- Work with Leadership, Marketing Manager and graphic designers to ensure content is informative and appealing
- Cultivate creative ideas to stimulate client interaction via social media platforms
- Work closely with Leadership and Sales teams to better understand their needs as well as client needs
- Keep abreast of competitive programs and social media opportunities, consistently providing best advice on how we can better leverage ourselves
- Whatever it takes to build our brand and provide exceptional service to our clients
- Other duties as assigned
What will you need?
- At least 2 years of successful experience in a similar role within the residential real estate industry
- Post-secondary education in digital marketing preferred
- Effective communication skills across all social media networks to build brand awareness and online community engagement
- Robust understanding of social media platforms and analytics capabilities including: Twitter, LinkedIn, Facebook, Vimeo, YouTube and Instagram
VERY IMPORTANT! Please include examples of your professional work when applying.
Only candidates selected for an interview will be contacted directly.
RE/MAX Hallmark Fraser Group Realty has an accommodation policy in place and provides accommodations for individuals with disabilities. If you require a specific accommodation because of a disability or a medical need, please contact us as soon as possible so arrangements can be made for the appropriate accommodations to be in place. We will work with you to provide as seamless a recruitment experience as possible.
Job Types: Full-time, Permanent
Salary: $45,000.00-$60,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Ajax, ON: reliably commute or plan to relocate before starting work (required)
Education:
- Secondary School (required)
Experience:
- real estate: 1 year (preferred)
- SEO tools: 1 year (preferred)
- creating social media content: 2 years (required)
Work Location: One location
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