LaSalle College Vancouver is part of the LCI Education Network which is present on 5 continents and has 23 post-secondary campuses and approximately 3,000 employees who support more than 17,000 students worldwide each year. From one country to the next, LCI Education favors the harmonization of its programs, which makes for greater flexibility, better control over the quality of its services, and deeper respect towards the various cultures it works with.

LaSalle College Vancouver offers a variety of design-based programs that respond to professional demands. Thanks to our reputation and continuous industry involvement, our experienced and dynamic teachers are passionate about providing world class instruction – both theoretical and practical – to our students.

MARKETING AND EVENTS COORDINATOR

LaSalle College Vancouver offers a variety of design-based programs that respond to professional demands. Thanks to our reputation and continuous industry involvement, our experienced and dynamic teachers are passionate about providing world class instruction – both theoretical and practical – to our students.

LaSalle College Vancouver is a member of the LCI Education Network which is present on 5 continents and has 23 post-secondary campuses and approximately 2,000 employees who support more than 20,000 students worldwide each year.

The ideal candidate profile for this position is someone who thrives in a dynamic, fast paced and metrics driven environment; enjoys a challenge; possesses strong writing and communication skills; strong customer service focus and a “can do” attitude.

POSITION SUMMARY

Reporting to the Director of Marketing, the Marketing and Events Coordinator supports the execution and coordination of marketing plans and strategies to increase awareness, generate leads and ultimately generate new student applications for his/her campus. He/she also plays an active role in the planning and execution of special projects and events while maintaining brand identity.

KEY JOB RESPONSIBILITIES

• Participate in the planning and coordinating of events, promotions and advertising activities for the recruitment of students (traditional media, events, web, SEO/SEM, social media, email marketing etc.) and the production related to these activities while ensuring adherence to brand standards
• Manage project and event budgets
• Plan, execute and attend events, recruitment fairs and/or trade shows
• Manage Social Media outlets (Facebook, Instagram, Twitter, Snap chat, Tik Tok, LinkedIn, etc.)
• Write, prepare and update English marketing communication and marketing materials
• Prepare and generate Email blasts
• Update website content using the web content management platform (CMS)
• Generate reports using the Customer Relationship Management (CRM) database
• Follow and analyze the results of campaigns
• Manage quotes, purchase order requests and order marketing material from various suppliers
• Maintain and manage partnerships
• Collaborate with the different departments of the organization to feed the creation of content
• Manage quotes, purchase order requests and order marketing material from various suppliers
• Collaborate with various internal stakeholders to continuously improve processes and brand positioning as a whole
• Participate in the development and coordination of special and one-time projects

DESIRED PROFILE

• Bachelor’s degree in business administration, marketing profile or communication, or equivalent
• 2 to 3 years’ experience in Marketing or Communication or in a similar position

Previous experience utilizing a Customer Relationship Management (CRM) database would be an asset
Active user with extensive knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, Tik Tok, etc.)

• Previous experience working in Higher Education would be an asset

SKILLS

• Superior organizational and prioritization skills
• Strong writing and communication skills
• Strong interpersonal skills with a range of populations

ABILITIES AND ATTRIBUTES

• Plan, coordinate and execute the related workload
• Tech savvy
• Team players with a positive attitude and a strong work ethic
• High level of professionalism, diplomacy and tact
• Adapt to changing assignments and juggle multiple, and sometimes competing, priorities
• Understand the importance of confidentiality and demonstrate that proven ability in everything he/she does

All employees at LaSalle College Vancouver are defined by key attributes which we value. These key attributes are: action oriented, innovative/creative, resourceful, respects peoples’ individuality and differences; engaging/effective communicator, committed to sharing knowledge and best practices, have a global perspective, embraces change, client/customer focused, and resilient.


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