Growth Manager, Marketing Job at ApplyBoard
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. With an exceptional team from around the world and speaking more than 75 languages, our diversity is one of our greatest strengths. Our core values, such as Caring About Each Other, Innovating and Improving, and Making Work Fun, propel us forward together and continuously strengthen our engaging culture. We are in growth mode and are looking to empower passionate and exceptionally talented team members.
The Opportunity:
We’re looking for a strategic growth marketing manager to join ApplyBoard’s Growth Marketing team. In this role, you’ll own the sales promotions strategy to grow our global market share and support our sales team. You will help the team drive the pipeline through strategic marketing tactics, sales promotions and execution. You will build campaigns based on segments, personas, and buying cycles, manage a program calendar, execute integrated campaigns, track results and optimize campaign performance to accelerate sales growth.
What you’ll be doing everyday:
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Build the growth marketing promotions strategy for global markets (Middle East, Africa, Southeast Asia, China, and LATAM), outlining key marketing themes, messages and offers and mediums for promotions throughout the year
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Manage and mentor a team of marketing specialists
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Leverage data to create compelling audience experience stories, track conversion rates across the funnel, by campaign, by tactic, and make improvements to how we think about and execute integrated marketing campaigns
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Develop and execute multi-channel campaigns to drive leads through the sales pipeline including but not limited to email marketing, webinars, events, digital and traditional advertising, prospecting calls, etc.
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Contribute to the creative process and support the development of programs, content, collateral and sales support materials through inspiring briefs, effective creative evaluation and timely stakeholder approvals
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Establish relationships with the Sales Directors and International Recruitment Managers (sales team), keep stakeholders informed about activities and actively report on results.
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Manage, report on and define KPIs that are meaningful and measurable, owning quarterly demand generation goals and ensuring exceptional ROI
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Work cross functionally with other teams and team members to help guide the portfolio of marketing programs, including: website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, events and webinars, and defining new channels to market
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Create 12-month marketing plans, proactively deliver on the marketing calendar and build innovative and results-driven programs as per market/stakeholder requirements
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Other tasks as assigned
What you bring to the table:
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5+ years of demand generation experience in fast-paced environment, preferable at a high-growth technology company
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College degree or university diploma in marketing, sales business administration, or other related discipline
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Experience developing go-to market strategies and multi-channel integrated campaigns that yield results
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Highly analytical approach to reporting and analyzing performance metrics with a focus on continuous optimization.
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Ability to work with international peers collaboratively across time zones
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Outstanding organizational skills and the ability to balance multiple projects simultaneously
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Excellent written and oral communication skills in English, knowledge of other languages is a plus
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Experience working in international growth marketing
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A positive, can-do attitude
Ideally, you also have some experience of:
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Experience with Salesforce Marketing Cloud
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Experience with Jira, Airtable, Confluence, or other project management tools
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Experience with working internationally
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Knowledge of the international education market
Life at ApplyBoard:
By joining our team, you have the opportunity to:
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Join the fastest-growing technology company in Canada, with many opportunities for growth and advancement
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Work alongside a globally diverse team of over 1,500 team members based in over 25 countries, who speak more than 75 languages.
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Make a difference in the lives of thousands of students as they explore educational opportunities
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Want to learn more about ApplyBoard, read ourLife at ApplyBoard Blog, and be sure to follow us on ourLinkedIn page.
About ApplyBoard
ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,500 institutions across Canada, Australia, the United States, and the United Kingdom. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped more than 300,000 students from more than 125 countries along their educational journeys since 2015.
ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list in 2019 and #2 in 2020.
ApplyBoard was also been named to LinkedIn’s list of Top Startups in 2020 and 2021 and TechTO’s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.
In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.
ApplyBoard is committed to providing an inclusive and diverse workplace and is an equal opportunity employer. If you require any accommodations or assistance during the recruitment process, please let us know.
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