Our Opportunity:

At RBI, we recognize that our guests no longer only make food decisions based on the food itself, but rather the entire experience surrounding the meal. That experience is becoming increasingly digital. We create innovative products and technologies to deliver digital consumer experiences that enhance guest interactions with our brands.

We're continuing to expand the team and are looking for a Director, Customer Acquisition in our Toronto office.

The Director, Customer Acquisition will take a lead role in establishing strategies and campaigns to drive growth in the Consumer Cards/Payments business for Tim Hortons. In this role, you will be responsible for various aspects of the business including establishing customer growth goals through digital owned media, in-app, email and performance marketing. The Director will establish and own key growth KPIs and alongside the Director of Growth, drive the broader internal and external teams in delivering value to our guests and operators.

Roles and Responsibilities:

• Establish and own the targets for customer growth including tracking CAC, channel attribution, customer cohorts and LTV.
• Implement a test and learn culture. Work as a product owner to develop a backlog of in-app product experiments and A/B test to drive growth.
• Implement tracking and report on signup/onboarding funnels and develop strategies to minimize drop-off at each step.
• Develop performance marketing strategies and campaigns while managing CAC, budget and establishing a strong ROI.
• Develop automated CRM (in-app, push notification, email) campaign strategies based on user lifecycle events and trigger points.
• Develop daily/weekly/monthly reports on the performance of campaigns - which experiments show stat sig growth and which experiments to deprecate.
• Experiment with growth strategies including incentives, referrals etc. with clear objectives and target ROI.
• Understand RBI and Tim Hortons's business strategy and needs to deliver best-in-class products to serve our guests and franchisees.
• Develop thorough understanding of customer needs through quantitative and qualitative user research, establish business objectives and properly set goals accordingly.
• Provide updates to senior leadership, including the VP Digital on a regular cadence and ensure executive sponsors and others are aware of any potential roadblocks or inability to deliver as committed.

Required Skills:

• 7+ years of product marketing and customer acquisition/growth experience working on consumer facing products.
• Experience in a consumer fintech or digital bank is an asset.
• Experience working with CRM tools such as Braze, Adobe Experience, etc.
• Managing scope of work and change management efforts.
• Excellent written and verbal communication skills and various environments.
• Ability to establish business KPI/goals and manage P&L for the line of business.
• Strong sense of ownership in all aspects of their work.
• Ability to add structure and process in uncertain or undefined situations.
• Previous experience in QSR, Retail or with Loyalty products is a plus.

Benefits:

• Position eligible for annual equity compensation
• Pension matching
• Hybrid
• Health benefits (medical, dental)
• Short- and long-term disability
• Comprehensive global paid parental leave
• Telehealth
• Employee Assistance Program
• Discounted Gym Memberships

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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