Digital Marketing Manager

Salon Centric is the premier national distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 with 585 SalonCentric stores and 260 StateǀRDA stores in the US. Today, SalonCentric is expanding in Canada, with its first presence and footprint in Ontario.

Our vision is to inspire the Beauty Community to make the world a more colorful place. We are committed to developing an atmosphere where every member of our Beauty Community feels included, valued, and empowered, and where we can all share, learn, grow and thrive. We do this by supporting social, environmental, and economic causes that support the entire professional beauty industry and our Beauty Community.

We are looking for a highly skilled and dynamic Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing our digital marketing strategies, driving online visibility, and maximizing customer engagement. If you are passionate about digital marketing, data-driven insights, and creating impactful campaigns, we want to hear from you!

Key responsibilities:

• Develop and implement digital marketing strategies to drive brand awareness, online visibility, and customer engagement.
• Create and execute comprehensive digital marketing plans across various channels, including social media, email marketing, content marketing, SEO, PPC, and other digital platforms.
• Analyze and interpret data to measure the performance of digital marketing campaigns and make data-driven decisions to optimize results.
• Manage and optimize paid advertising campaigns, including budget allocation, bidding strategies, and performance analysis.
• Collaborate with internal stakeholders, including creative teams, product managers, and sales teams, to ensure brand consistency and alignment with overall marketing goals.
• Stay updated with the latest digital marketing trends, tools, and best practices, and incorporate them into the marketing strategy to stay ahead of the competition.
• Develop and maintain relationships with key digital marketing partners, agencies, and vendors.
• Monitor and manage online reputation, reviews, and customer feedback, and respond promptly to customer inquiries and complaints.
• Conduct market research and competitor analysis to identify opportunities and provide insights for strategic decision-making.
• Drive continuous improvement through regular performance analysis, A/B testing, and optimization of digital marketing initiatives.

Qualifications and skills:

• Excellent English communication skills is a necessity
• Able to learn quickly and maintain a high-level of product knowledge
• Strong customer service orientation
• Bachelor's degree in marketing, communications, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing principles, strategies, and tactics.
• Hands-on experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, email marketing platforms, and content management systems.
• Excellent analytical skills with the ability to interpret data and extract actionable insights.
• Creative thinking and problem-solving skills to develop innovative marketing strategies and campaigns.
• Strong communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Result-oriented mindset with the ability to set and achieve performance goals.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Self-motivated, proactive, and detail-oriented with a strong sense of ownership.

At SalonCentric Canada, we prioritize wellness and offer paid vacation days and full benefits from day one. We also provide a fun and collaborative work environment where you can tackle challenging and diverse tasks. We are committed to promoting diversity and inclusivity in our workplace and welcome applications from all qualified individuals, regardless of race, ethnicity, religion, gender, age, national origin, sexual orientation, disability, or any other legally protected status.

We are also dedicated to providing accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations at any stage of the recruitment process, please let us know, and we will work with you to meet your needs.

Our goal is to create a welcoming and inclusive environment where all employees feel valued and supported, and where everyone has equal opportunities to succeed. We believe that diversity and inclusivity are key drivers of innovation and success, and we are committed to fostering a culture of belonging for all.

Job Type: Full-time

Salary: From $60,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Wellness program

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Mississauga, ON L5T 1Z4: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Mississauga, ON L5T 1Z4

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